Innovation Innovation.....
I enjoyed this movie!
The environment in IDEO is amazing, not like the place I worked.
I think everyone can have a great idea in that kind of work place. Own creative space..

"Enlightened trial and error succeeds over the planning of the lone genius. If anything sums up IDEO's approach, that is it. That and the focused chaos that seems to go with it." ... my favourite section of the video series so far ...

I agree w/ Eun Kyoung here ... IDEO provides an environment unlike any workplace I have ever seen.

Then again, not many companies are truly focused on innovation over ego.

"Fail often in order to succeed sooner ... "

"Everything is designed and has to go through this process."

"The recipe for how innovation takes place."

More quotes from the video clips ...

Wonderful video! A few observations:
- With the exception of working in teams, their approach felt like a design class in an academic environment; taking time to explore/research the problem, brainstorming potential solutions, group and individual critiques, having a beer at the Penguin after class, etc.
- They spent 3 days researching and brainstorming the problem and 2 days working on the solution; reminds me of a quote attributed to Einstein: "If I had an hour to save the world I would spend 59 minutes defining the problem and one minute finding solutions." Rather than coming up with a solution and then finding the problem, IDEO's got it right.

Joe ... I believe the video footage here was part of the curriculum for The Creative Continuum ... seemed like very familiar footage, very inspirational + memorable concepts in flat organization, challenging each other and innovation ...

Seeing the footage again made me realize once again how rare this situation is ... the creation of an open + engaging, collaborative environment where true innovation is respected, nurtured and encouraged. Not a lot of talk of the ROI and metrics but continual team discourse, brainstorming, active thinking, researching and prototyping ...

Sorry I'm late to the punch on this. Very inspiring process here. I really enjoy how they describe their process as a "deep dive." As designers, we often work on projects that involve areas unfamiliar to us. It is interesting to see how IDEO fosters such a creative environment built by research.

My apology to the lateness on this post. I enjoyed so much of this clip that I had 2 "automatic writing" post-its on my wall right after. One saying "I am proud to be a designer." the other one saying "We create life."
Aside from that, the part that I was impressed most was where the President said it's the "process" that is important for their design, not the product. In fact the team has no background on any specific product field however, the team is formed with people from all sorts of different academic background. I also found it interesting that to gather information from the experts rather than digging the books or internet is much more efficient. Sharing the learning with each other afterwords help each of the member to understand the product better and to come up with solutions faster.
Lastly, I would LOVE to work in an environment like it where everyone is equal and can be open-minded as well as enjoying the work. I believe that only with such freedom the best design will be born.